Telemat IT based in Newcastle Emlyn has been working closely with a mid-Wales town in installing an innovative free public access wi-fi system as part of the town’s economic regeneration plan.
The Digital High Street Report 2020 found that local businesses and independent traders are missing out on opportunities by not keeping up with the digitally savvy modern shopper and using more free and low cost digital technologies similar to those used by supermarkets and large shopping centres. Llandrindod Wells has led the way in taking up the digital challenge on behalf of its businesses.
Waking up to the importance
of Town Wi-Fi
According to Iwan Davies, ICT Support Executive at Telemat, more and more towns are waking up to the importance of installing wi-fi in order to help businesses. He said “the information gathered from the system that we install can help businesses become more competitive by gaining a better understanding of how people use broadband, where they use it and how long for, which all leads to improved opportunities for communicating with customers.”
Llandrindod leading the way
Jude Boutle is the Llandrindod Wells Town Champion. She said “the system Powys County Council has invested in is I believe unique in Wales. What makes it different to what is on offer in other towns across Wales is that it doesn’t just deliver free public access to wi-fi in public spaces in the town but it provides analytical information which can be used by businesses.”
She stressed the value to businesses of having this knowledge in order to plan their marketing activities by means of live data cannot be underestimated.
The other innovative feature the system offers – which will also be a huge benefit to businesses – is the link to the town website where businesses that have an account can create promotions which can be seen when people log onto the wi-fi.
Where next for Telemat?
Other towns in Wales that will be benefiting from this system in the near future include Haverfordwest, Tenby, St. David’s, Fishguard and Goodwick and Pembroke Dock.
Iwan Davies again. “Pembrokeshire County Council has realised the benefit of installing this system in towns across the County in order to capture the all-important data to help businesses and take advantage of its potential to boost visitor numbers. We are looking forward to supporting the Council in this work.”